Understanding Your Ideal Customer Profile (ICP) with Kellen Casebeer

Understanding Your Ideal Customer Profile (ICP) with Kellen Casebeer

Do you know who you’re selling to? Sure, you have a name on a list, but who are they really? On the latest episode of Outbound Sales Lift, Kellen Casebeer shares the ins and outs of building and using an Ideal Customer Profile to help you sell.

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