19. Part 1 of 2 of this fire interview with Jason Cutter as he goes over his new Selling with Authentic Persuasion framework. We discuss his new book, how selling is like diagnosing like a doctor, sales degrees in school, and what to look for when hiring your first sales reps.
Despite having a bachelor’s degree in Marine Biology, working in tech support and government contracting roles, and not getting his first official sales job until age 27, Jason Cutter founded the Cutter Consulting Group, with a focus on coaching and training individuals, and being hired by companies around the world who want to dramatically improve their selling effectiveness. He is the author of Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker, and host of the Authentic Persuasion Show podcast.