#14: Listen as Jon Selig talks about the importance of smart, well-crafted jokes in selling. Jon is a half sales guy, half stand-up comic. He details why comedy can be a powerful tool in your selling arsenal.
Comedy can be used to break through to your prospects at any stage of the sales process. Also, learn how your messaging and branding can incorporate well-positioned jokes to disarm your prospects and lead to better sales conversations.
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