Sales Enablement: A Guide to Getting Started w/ Felix Krueger

#84: Felix Krueger, CEO of Fast Forward Revenue Performance, discusses how moving from random acts of sales enablement to a sales enablement strategy can benefit companies. He walks through the three stages of sales enablement and how you can better streamline the sales process.


Over the last 15 years, Felix Krueger has worked as a sales enabler, seller, and buyer with some of the most recognized names in B2B technology and online media. Today he is the host of The State of Sales Enablement podcast and the CEO of FFWD, a global sales enablement consulting firm specialized in optimizing the revenue performance of SaaS, IT, and media companies. Follow Felix on LinkedIn.