#88: Natalie Furness, CEO of RevOps Automated, discusses revenue operations (RevOps) and aligning marketing and sales. She covers why alignment matters and how it can work with the flywheel model to create a better customer experience. Additionally, Natalie explains the importance of balancing systems successfully and how to approach custom integrations to support clean handoffs between sales and marketing teams.
Natalie is an award-winning entrepreneur and CEO of RevOps Automated, a HubSpot partner consultancy providing Revenue Operations as a Service. A self-confessed data geek, Natalie helps B2B SaaS businesses get every ounce of value from HubSpot. It’s her mission to help businesses bring all of their data into one place and unlock insights to help marketing, sales, and success teams make better business decisions.
In her spare time, you can find her surfing on the UK south coast or fighting in the boxing ring. Follow Natalie on LinkedIn.